Presented during GQ Men of the Year Award 2013 in London, this playful bar was conceived in celebration of “Remy Ginger”, the latest concoction by Remy Martin VSOP.

 

Slick lines and finishes juxtaposed with raw and gritty architecture of the interior represent the contrast between the long standing tradition and the values of the new world.  Black and red colour scheme embodies the brand’s visual identity and creates moody atmosphere.

 

Frisky neon lights switch between “Remy” and “Ginger”, the key ingredients of the cocktail, calling the mixologist to action.

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Project developed with Kit & Caboodle.