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JUSTIN DEAKIN

London, UK

A slick drum kit dominates the interior and welcomes the visitors to this iconic East London store. The concept and modus operandi for this shoe boutique was inspired by the brand’s motto - “make the right noise”.  High performance and the attention to detail are just a few codes of this brand that were reflected in the interior.

 

The boutique exudes luxury and exclusivity, yet is warmly welcoming.  Collection of eclectic and curious pieces adorns the space reflecting the 25 years of the brand history. 

 

The extra layer of character is added through the use of reclaimed materials and finishes.  Fiery charred wooded shelving, vintage brass streetlights, reinstated parquet flooring are just a few elements to name that add to the story of this interior.   

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